Privacy Policy

2. How We Use Information

• To operate, maintain, and improve the website, including fixing broken pages and improving loading speed.
• To understand which content and tools readers find useful, so we can create better articles.
• To respond to your queries, feedback, correction requests, and submissions.
• To run interactive features such as calculators and name-based tools in your browser.
• To monitor traffic, detect abuse, prevent spam, and protect the security of the website.
• To display advertising and measure its performance, as described in Sections 3 and 4.

We use information only for the purposes described in this policy. We do not use your form messages for marketing without your consent.

3. Cookies

Luvsita uses cookies and similar technologies for three purposes: (1) essential functionality, such as remembering your preferences and keeping the site working correctly; (2) measurement, such as understanding how many visitors read a page and which pages need improvement; and (3) advertising, such as showing relevant ads and preventing the same ad from being shown too many times.

Cookies are small text files stored by your browser on your device. You can view, block, or delete cookies at any time through your browser settings. Blocking some cookies may affect how certain features work, but you can still read most content on Luvsita.

Google and third-party vendors: Google and other third-party vendors use cookies, including the DoubleClick cookie, to serve ads based on your prior visits to this website and other websites on the internet. The DoubleClick cookie enables Google and its partners to serve ads to you based on your visit to Luvsita and/or other sites on the internet. This is known as interest-based advertising. It means you may see ads that are more relevant to your interests, based on pages you have visited, rather than random ads.

You may opt out of personalised advertising by visiting Google Ads Settings. You may also opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info/choices. Opting out does not mean you will stop seeing ads — it means the ads you see may be less relevant to your interests.

For more information about how Google uses data when you use our site, please see How Google uses data from sites or apps that use our services and Google Advertising Policies.

4. Advertising (AdSense)

Luvsita may display advertisements using Google AdSense and similar advertising partners. These advertising services may use cookies, web beacons, and similar technologies to provide relevant ads, report ad performance, detect invalid activity, and prevent fraud.

Specifically, Google AdSense and its third-party vendors may:

• Use the DoubleClick cookie and other cookies to serve interest-based ads based on your visits to Luvsita and other websites;
• Collect non-personal information such as browser type, device information, approximate location, and pages viewed, to select and measure ads;
• Use web beacons to count ad impressions and understand whether an ad was viewed or clicked.

We do not control third-party cookies directly, and we do not receive your name, email address, or other directly identifying information from Google AdSense. Google's use of cookies is governed by Google's own Privacy Policy. Please review Google Privacy Policy and Google Advertising Policies for full details.

If you are located in the European Economic Area, United Kingdom, or another region with similar laws, you may be asked for consent before personalised ads are shown. You can change your consent choice at any time through your browser settings or the consent controls shown on the site.

5. Tool Inputs (Names and DOB)

Some interactive tools on Luvsita ask for inputs such as names, dates, or dates of birth to generate a result — for example, Couple Name Generator, Anniversary Tracker, Days Together Counter, Birthday Countdown, True Love Calculator, and Love Advisor. We request only the minimum data needed for that specific feature to work.

Client-side processing: Where possible, these tools process your inputs entirely in your browser (client-side) using JavaScript on your own device. The values you type are used only to calculate and display a result on your screen. They are not sent to our servers, not saved in a database, not shared with third parties, and not used for advertising or tracking.

Zero data persistence: We do not store, log, or retain tool inputs after you leave the page or refresh the browser. Closing the page or clearing your browser data removes the inputs. We do not build profiles from tool inputs, and we do not link tool inputs to your identity, email, or browsing history.

Confidentiality: Even where a tool requires a server request to function, inputs are handled with strict confidentiality, used only to generate the requested result, and are not sold, rented, or disclosed to advertisers. Please still avoid entering highly sensitive personal information such as full legal names with dates of birth, passwords, addresses, or government ID numbers. You can use first names or nicknames — the tools work the same way.

6. Third-Party Services

Some pages may connect to third-party services, such as analytics providers, advertising partners, embedded content, fonts, or social sharing links (for example, WhatsApp share links). These third parties have their own privacy policies that apply separately to your use of their services.

When you click a share button, you are interacting with that third-party service. We recommend reviewing its privacy policy before providing any personal information. Luvsita is not responsible for the privacy practices of third-party websites or services.

7. Data Security

We use reasonable technical and organisational steps to protect data, including HTTPS encryption, limited access to form inboxes, and regular site maintenance. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Please help protect yourself: avoid submitting sensitive personal data through public forms, use a strong unique password for your email, and do not share your email password with anyone. If you believe your information has been compromised, please contact us promptly.

8. Children's Privacy

Luvsita is a general-audience website and is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. Our tools are intended for entertainment use by adults and older teens with parental guidance where appropriate.

If you are a parent or guardian and believe your child has submitted personal information through our Contact or Contribute forms, please contact us at hello@luvsita.com with the details, and we will promptly review and delete the information.

9. Your Rights

Depending on your location, you may have rights to access, correct, or delete personal information you have voluntarily shared with us, and to object to or restrict certain processing. To exercise these rights, please contact us at hello@luvsita.com with the subject line “Privacy Request” and a clear description of your request.

We will verify your identity before responding to protect your information, and we aim to respond within 2 to 3 business days. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

10. Policy Updates

We may update this Privacy Policy from time to time as the website, tools, or advertising partners evolve, or as laws change. Updated versions will be posted on this page with a new “Last Updated” date. Material changes will be highlighted in the updated policy.

We encourage you to review this page periodically. Your continued use of Luvsita after an update means you have read and understood the updated policy. If you have questions about any change, please contact us via our Contact page.